Shop and Customer Profile
COMPARATIVE SHOP – choose a few shops that would sell similar pieces to what
you want to design and comment on description, price, value for money, and your opinion on each. List the following
in a chart: picture/ stockist/ price/ materials/ washability/ interesting details.
CUSTOMER PROFILE – describe
in more detail the person who you would make this item for. Where do they shop?
How often do they spend money? Do they spend a lot of money? Do they want
luxury or value goods? Are you doing any surveys of the type of person you are
aiming the product out to find out what they think? Put in a summary of the
results. Find a photo that you feel represents the person you are designing
for.
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